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News & Events | Articles | February 2, 2017

Eye Tracking is Amazing: Research Applications at W21C

The W21C Journal Club + is proud to present:

Greg Hallihan, Human Factors Program Manager, W21C and
David Borkenhagen, Human Factors Research Associate, W21C

February 2, 2017
12:00 - 12:50 pm
W21C Multi-Purpose Room
Ground Floor, TRW Building
3280 Hospital Drive NW

Presentation Summary:

In this presentation, Greg Hallihan and David Borkenhagen will introduce the fundamentals of eye tracking research, specifically focused on mobile eye tracking technology available at W21C. Projects utilizing eye tracking within the W21C program will be discussed, with an emphasis on the strengths, limitations and research outcomes associated with using eye tracking. Practical demonstrations of eye tracking technology will be incorporated into the presentation, along with a discussion of novel applications of eye tracking software for data visualization.

Learning Objectives:

By the end of this presentation, participants should be able to:
1) Explain the basics of eye tracking hardware and data analysis terminology
2) Evaluate potential costs and benefits of incorporating eye tracking into their own research projects
3) Relate the eye tracking research taking place within the W21C Human Factors Program

The W21C Journal Club+ is a self-approved group learning activity (Section 1) as defined by the Maintenance of Certification program of the Royal College of Physicians and Surgeons of Canada.

About the Speakers:

Greg Hallihan completed his MASc in Mechanical and Industrial Engineering at the University of Toronto in 2012 and his BA in Psychology at the University of Calgary in 2010. His previous research interests include design cognition and decision-making, sustainable product development, and transportation human factors. He has been involved with the W21C Human Factors team (led by Dr. Jeff Caird) since 2012 and his current research focus is on the application of Human Factors methodologies in the design and evaluation of healthcare technologies, environments and systems. Greg is currently the Human Factors Program Manager, responsible for identifying and developing new opportunities for the Human Factors team to enhance patient safety and quality of care, through cross-faculty engagement, educational initiatives and industry collaboration.

David Borkenhagen holds a BSc in cognitive/behavioural neuroscience from McGill University and a Master of urban planning and design from the University of Calgary’s Faculty of Environmental Design. He has completed architectural and urban design exchange semesters at Columbia University’s Graduate School of Architecture, Planning and Preservation and the Royal Melbourne Institute of Technology, respectively. Prior to completing his Master’s, David worked with Dr. Chip Scialfa at the University of Calgary’s Perceptual and Cognitive Aging Lab where he conducted a variety of experimental psychology projects focusing on safe driving practices for police officers, EMS technicians, and seniors. David also worked for the City of Calgary Planning Department where he developed a data-driven methodology for measuring livability in inner city communities. At W21C, David will be working with Greg Hallihan and the Human Factor's team on a number of research projects, ranging from the implementation of new technology for surgery training to the design of housing for seniors.